We use Google Analytics to measure events like button clicks and generation of notifications etc... in our apps. With the help of this data we get to know how people are using our product, which enables us to identify areas of improvement and maximize the success of product in market.  Post publishing a version of the android app, we saw a spike in both the number of active users and sessions (in Google Analytics). However, at the same time we witnessed a decrease in the screen views/session. On investigating further, we found that since we are logging (in Google Analytics) some events... Read More