Category Archives: SEO

Tip-toe through Naukri, India’s No.1 job site #OneDayTale

Glipmse of Hackathon 2016. We love open source and hence we are very open to transparency. The inception to this blog post was an idea to share the walk through of how a user is served in a typical day by your beloved Naukri.com. Naukri is a black box which gives you results but under the hood it is way more than what anyone can think. Under the hood [caption id="" align="alignnone" width="800"] Under the hood working of a car, GIF image.[/caption] Source Something like below is what we are continuously doing to serve you better. [caption id="" align="alignnone" width="549"] Car engine... Read More

Automated management of google crawl errors in FirstNaukri

An important role in driving traffic to our websites is played by SEO. In firstnaukri, we get many hits from SEO which makes it one of the biggest drivers of traffic for us. To ensure better rankings on google search results page, we must ensure maximum crawl rate, minimum crawling errors and minimum not found. Problem Statement: To detect the google search engine crawled errors on a regular basis, so that we can find and fix them accordingly. To solve this either we have to go to the webmaster tool and manually check the errors or use the developer API exposed by Google to access various... Read More
Posted in SEO

SEO Friendly URLs

What makes a URL both SEO and user friendly??? A URL should be short, easy to remember and should contains important keywords that completely explains the content of that page. So here is the answer, what we in naukri.com do to achieve this. Some of the process we follow to create different URLs for every search: Important Keywords in URL URLs must contain important keywords or information that a user might be looking for, also the keywords you are targeting for which your page should come in Google search result. So, first we try to extract keywords and location on which user... Read More
Posted in SEO