Emails are really playing a very important role, when it comes to keep users updated. We at naukri.com send mails to update users about various activities related to them. For example, we send mails when there are new jobs on the site according to user's custom job alerts. Job seekers are notified via email when there is any update on their job applications. Also we send mails composed by recruiters for intended job seekers and many more. Basically there are two types of mails: Transactional Mails - which are triggered based on action of a job seeker or a recruiter. Bulk Mails -... Read More

At Naukri.com our goal is help our users find best jobs any time any where. Users can search jobs on our website as well as they receive job alerts as per their requirements. We send close to 25 crore emails on a monthly basis to our users. As a result, email deliverability is very important for the success of our business. Keeping that in mind let us see what email deliverability is and what are the factors that may affect the delivery of an email. Email Deliverability is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves... Read More