Mailers are one of the oldest ways of promoting a brand and connecting to customers. As a layman, mailers might be similar to any other webpage but sometimes creating mailers are way difficult than creating a normal webpage.
The big question is what makes mailers difficult to create. So below are some points:
Mailers are not standardized
Mail clients use very different techniques to render mailers hence a developer need to code accordingly
Mail clients do not understand normal HTML. Tables in HTML are the best they can understand
CSS files cannot be used as mail clients render... Read More